Monday, May 4, 2009

Proposal

Downtown Evansville
After having attended job training in downtown Evansville for an entire week and having to find my way around downtown and places to eat for lunch, I was drawn to the thought that downtown has some very interesting businesses. I chose to take this on for my Public Sphere Day project because I want to make more people aware of what downtown is and how enjoyable it can be to walk around and see all there is to offer. I myself had not experienced what downtown had to offer and I have lived in Evansville my entire life. I usually stayed away from downtown because I did not know my way around and all the one way streets really scared me. I believe that people need to be more informed about downtown and be willing to visit different businesses and restaurants.
After doing some research on Evansville’s downtown, I formulated some questions about this topic that interested me. After walking the streets of downtown I was amazed to see the number of businesses I had never heard of. I walked into several locations to learn more about their background and what they had to offer before I came to the conclusion that downtown had many great restaurants and shops that nobody uses. This brought up the question of why people do not use these businesses. After several interviews I was informed that the roadways around downtown are often times too hard and confusing for people to use which affects their business. The people who stated that business is very well for them are located in high traffic areas and are easy to find. This raised an area of interest for me that the city needs to change the one way streets so that navigation around downtown can become much easier. It is a shame that people do not want to travel downtown because they do not like the roads that they have to travel. Another area of interest is the parking situation. It is hard for visitors to find parking so they can enjoy walking down the riverfront or down the streets to see what there is to offer.
With these areas of interest I found that the best group for me to join would be the marketing club at USI. Not only is this a major I am considering to study, but it is a great club to be involved with when I am trying to persuade people to go and experience what downtown has to offer. I want to make everyone aware of what there is to do and experience downtown. I plan to advertise some of my favorite locations to visit when I am downtown such as Jeannie’s Gelato that is a low fat ice cream shop located downtown.
I believe that the best way for me to get my information and findings across would be through a brochure. In the brochure I can list several businesses downtown that most people have never heard of and try to persuade them to visit these locations. In these brochures I can include a map and directions that will get visitors right to the location without the fear of driving downtown. Another idea that I have is to display flyers around USI informing students of cool and interesting businesses and restaurants for them to visit downtown. I also hope to distribute some sort of coupon or free treat to the people who visit my table on Public Sphere Day. This would be a great way to get people to venture downtown and see what they have to offer. I am also trying to get a business to donate a free meal or free hair cut that I can raffle off on Public Sphere Day. This would be another great way to draw business downtown. I will make flyers to hang around USI informing students about the raffle that will take place during Public Sphere Day. I believe that this will help my project because people are drawn to free giveaways and gifts.

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